1904 Gorgeous Die Cut Ad Calendar for "Swift & Co." w/ Girl Wearing Lovely Hat *

Description

Description: This
1904 Gorgeous Die Cut Ad Calendar for "Swift & Co." has a beautiful Girl Wearing a Lovely Red Hat. This calendar is embossed and glossy. The month of Dec is missing.
History of Die Cuts: "
During the Victorian Era (1837-1901), middle-class households would often have a family scrap album, where the bits of paper collected each day could be collages onto its thick pages.
Ticket stubs
,
brochures
,
greeting cards
, newspaper clippings,
paper dolls
,
postcards
, business cards, ribbons, literary excerpts, and eventually
photographs
were all preserved on the pages of these memory books. In response to the scrap booking trend, 19th-century bookmakers designed blank albums with elaborate, tooled-leather covers, gilt paper edgings, and engraved clasps. The earliest materials explicitly produced as die-cut “scrap” for decorating homemade albums were black-and-white, hand-colored etchings. As lithography processes improved, bright colors, textured embossing, and glossy finishes were employed to enhance the printed imagery.
By the late 1800s,
Britain,
Germany, and the
United States
had become the leaders in such scrap production. Successful companies like Currier & Ives and Raphael Tuck & Sons created beautiful scrap pieces alongside smaller brands like Allen & Ginter and Littauer & Boysen. But the German die cuts are considered the best because of the details of their tooling process."
Measures 7" W x 10" H.
Condition: Corners a
nd edges slightly worn.
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0518
Nancy